Launch of “The Photo Shop”

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Launch: “The PhotoShop”

I’m happy to announce that I have started the McBride-Photo online “PhotoShop.” 

For the past three months, I have created design and content and, with this, offering my art online.

McBride Photography is a small art business that I started in 1995 as a hobby. And like many things that one loves doing, it is always great to go with it and turn passion into something beautiful: ART.

Art that speaks to the collector and the interior designer filling empty walls with phantasies, hope, adventure, or memorie. 

While building the website and the shop, I was amazed at how many different artists and photographers showcase their beautiful images—each one of them created their own niche and spoke to their own crowd of admirers and collectors. 

How to shoot analog photos?

I’m an analog photographer, meaning I shoot film. The exposed film rolls get processed at a studio in Berlin, scanned, and then the negatives or high-res-scans are ready for enlarging. I offer two different types of prints—Digital, printed with museum-grade ink on fiber-based papers in black and white or color. Or, very old school, silver gelatin prints. The latter is made in Berlin by hand in a dark room and encompasses the original and classic beauty of b/w photography. 

Can a photo change my mood?

The theme of my work is portrait photography and Landscapes. I chose these two subjects since they are so entwined with each other. For my whole life, my most significant connection is that to nature. It is a place where I find freedom and peace. It also helps to regain focus and rid me of short phases of depression. 

Is Analog photography dead? 

But why did I stick with analog photography in the first place? When I began shooting film, digital photography was in its infant shoes. The film was still making the finer grain, and the variations between the blackest black and greyest grey were still without competition. However, digital went on to a completely different art form, and I must say I do love it for its ability to create colors, images, and new ways of imagery that will never be made possible with an analog print. And still, my black and white photographs are available as silver gelatin prints just for one reason. They last longer over time. The uncertainty of what happens to a digital image on a storage device is yet to be determined, whereas an analog print will last you 500 years. 

I offer both. My color negatives are turned into high-resolution images and then are worked on with relatively new software, which I have learned to prefer over Adobes photoshop; It is called Affinity Photo. Very reliable and easy to use, it helps me create stunning images that offer the same digital perfection. 

To sum it up: It is a photographer’s preference which tools he feels suited best for creating his or her artwork. The outcome is that what counts, which is an image that speaks to the buyer. I will talk about my genre a little more in a future post. 

Is analog photography better than digital?

Speaking of the future; Where will the analog photo market go? A prediction could be going two ways. The first one is all about the resources photographers will have at their disposal. Analog photography relies heavily on chemicals, film, baryta paper, and of course, cameras that transport film. Only a handful of companies such as Fotoimpex, Adox, Ilford, and kodak can supply the artist. The moment their niche market goes from black to red, then analog prints will be only the ones that have made it through the darkroom. Meaning: Prices will go high in the analog art market. In short. A good investment. 

On the other hand, the digital market might verge out into a broader audience where new apps and different modes of taking photos will not stop advancing in a high-tech world. Soon there might be the eye-shot or a brain-image-maker that transports your fantasies of an image directly onto a home-plasma-screen. Images matter as they always have. They will become a unified future language since most people on the planet only speak their own. Means of picture-communication connected to your thinking will create an image on your mobile device in a foreign country. It will be called pixel-speak, language-Go, or communication-pic. The sky’s the limit and the Phantasie endless. 

For now, I would like it to be kept simple. I see my work as a mirror of our times, hopefully being able to relate the importance of our planet’s nature and our ways of living in it. With global warming on the rise, a pandemic still not over yet; I would love to invite the observer to a free interpretation connected to his inner sanctum. Portrait photography is also a part of this but will elaborate later in time. 

For now – thanks for reading. 🙂



Spheres SF